Why You Should Only Trust Your Website To A Professional Builder

 

My sister’s son has a friend who knows someone who builds websites.

Is that a good idea?

Would you go to court without a lawyer? Perform surgery without a doctor? Trust aunt Martha to take your formal wedding party photos with her cell phone? Jump out of a plane without a parachute?

OK, that last one might be a little dramatic.

The point I’m making is: Websites are important. They are possibly the most important asset a business can have next to a good business plan and a desired or needed product or service.

You can have the best intentions in using little Johnny to make your website. He is smart and built a website for his older brother’s band…but it’s generally not the best way to go.

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Look at how much time, thought, and energy has gone into your business. You had to have an idea, decide to do it, find the funding and audience, get education and certification or product, and have the nerve. That is admirable. Why would you then take a chance on having everything in place to be successful with a potentially sub-par website?

Often, free websites, or sites such as Weebly or Wix that are easy to make, can come with a immediate or future trouble.

Here are some of the things that can go wrong with building your own website or using an inexperienced person:

  • Not setting the site up to be friendly on all devices

  • Not setting the site up with appropriate content prior to Google indexing

  • Hidden keywords that will cause Google to note it

  • Using old technology such as flash or rotating photos

  • Not having the proper meta descriptions or tags

  • Using plug ins that are outdated or do not update

  • Restricting the opportunity to move with new technology

  • Free sites may require charges for upgrades or banner removal

  • In addition to domain fees and hosting costs, plug ins, apps, and additional features can have hidden costs

  • “One size fits all” templates can cause you to not stand out amongst your competition

  • Your branding may be compromised by forcing your business to fit into a template

  • Search engine optimization may be absent or underdeveloped

  • Slow page load times

  • Poor user experience

  • Poor customer support and training

  • Needing to take time away from your business to learn what you thought might be easy

  • Analytics are missing

  • Your contact information is not available (worse yet, it is inaccurate)

  • No clear “this is what my business does” above the fold

  • No or poor shopping cart functionality

  • Unclear navigation

  • Duplicative systems to manage schedule and inventory

  • Poor quality photos

Your time should be spent doing what you do best rather than trying to build or design a website.

Building a website is a trade that requires experience and skill, as well as marketing experience and digital marketing “know-how.”

Your site is often the first thing your potential client will notice about your business. Don’t you want it to be a great experience?

A professional website builder will take the time to have a discovery meeting to discuss your goals, needs, marketing plan, persona, look and feel, as well as budget.

At Simply, we not only do this every day, but we LOVE it! You can check out our array of services and sample websites at: https://www.get-simply.com/website-solutions

 
Simply Online Marketing